Why Lead Source is Fake News
For almost 20 years, marketing and sales have been using a single field to track the source of their leads - "Lead Source". Makes sense, right?
Well, what if I were to tell you that 'Lead Source' is FAKE NEWS? In this session, we will discuss why 'Lead Source' may not be telling you the full story, and what data is actually needed to accurately track lead attribution. After this session, you will be able to think more critically about your leads and how your content marketing is really affecting your sales pipeline.